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Marketing Tips
 

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drip marketing

Grow Your Business With Drip Marketing.

Consistent Contact + StayInTouchmail = A Formula For Business Growth

Consistent watering makes your plants grow and consistent contact makes your business grow. StayInTouchmail™ offers a tool that makes it happen easily. Discover how our tool will help you take advantage of the 80/20 rule and increase sales 1% to 30%!

“Top-Of-Mind” Gets Results

On average, 80% of your sales will come from 20% of your customers. And over 60% of your past customers will never buy from you again because they will simply forget. That is why it is imperative that you stay in touch with your customers consistently. “Top-of-mind-awareness” among your customer base is critical to a thriving business.

Increase Sales from 1% to 30%

75% of participants in a survey said they preferred direct mail as an advertising medium. It doesn’t clog up email inboxes or interrupt a favorite TV show. It is read at the recipient’s leisure.

With direct mail, you can tailor a mailing precisely to your audience. And with variable data, you can zero in on one individual. According to direct response advocates, this personalized marketing can increase sales from 1% to 30%.

The only junk mail is the mail that is thrown out without being read. If the recipients receives mail that contains information they care about, it will be read.

Stay In Touch with Leads & Get More Closes

Let’s say you just spent $2000 on a postcrd campaign. You get 50 calls. That’s $40 per lead. You close 20% of those leads. But you still have $1600 of investment still sitting on the table. There is still potential in this investment. These leads may not have closed because people move at different speeds in life and in business. You just need to follow-up. These prospects reached you for a reason. They are much easier to close and more valuable than someone who has never shown interest in your product or service. Build on that. Read more...

Ways to Stay In Touch:
  • Lead Follow-Up
  • Save the date
  • Introduce new products
  • Moving to new location
  • Thank you cards
  • Reminder cards
  • Follow-up to a meeting
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More Tips:

Postcards Work
You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often. Read More...

How to Really "Get to Your Customers"
The biggest single factor in the success of your postcard mailings is who you send your postcards to. Read More...

The Words That Sell
It is vital that you get attention fast. If you don't get attention fast, your offer will not get read. Read More...

2 Step Marketing
What's So Good About 2 Steps? It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale). Read More...

Have You Forgotten the Marketing Secret Every Child Knows?
People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy. Read More...